![]() In the workshop, Michael elegantly explained how to reach top-tier journalists using casual, authentic communications and a targeted strategy. Before the workshop, I was underperforming at my agency and felt like a salesperson regularly pestering journalists. “I can’t say enough good things about Michael Smart’s workshop. If you get to attend one professional development program seminar - choose this one.” For anyone that is looking to bring their media relations expertise to the next level and wants real instruction that will show them exactly how to bring their stories to life for national media and top magazines, I strongly encourage you to attend Michael Smart’s Pitching Boot Camp. It was incredible to watch each other’s pitches improve (and get responses from journalists!) while we were in the class. I was so impressed by his ability to turn one student’s question into an answer that everyone could relate to. Michael provided real-life examples, easily replicable step-by-step instructions for every challenge a media relations pro encounters and gives one hand-on, real-time feedback. The day-long course was - and still is - the best program I have ever attended in my career - PR or otherwise. “One of the first things Michael Smart said in the beginning of his Pitching Boot Camp I attended in Atlanta was, ‘I want this to be your single most productive and beneficial professional development experience.’ I quickly realized this wasn’t just a bold statement. And I applied what I learned to land positive coverage on CBS Evening News and Fox & Friends.” “Michael’s pitching training provided me with an arsenal of tools to use going forward. And eventually, you can expect a “pitching advantage” that will put you (and keep you!) well out in front of the industry. This means you can expect your results to get better over time. ![]() While it’s packed with a long list of individual strategies and tactics, they are organized in a way that will teach you a pitching framework that you’ll use over and over again. “Crafting the Perfect Pitch” is designed to be a long-term resource you’ll come back to often. In fact, all put together, this course would take me about two full days to deliver in a live setting! This is not something you’re going to blow through in 20 minutes. You’ll discover a more strategic approach to pitching, coupled with practical “do this” tactics.Regular video updates from Michael Smart throughout the course will keep you focused, engaged and moving forward.Work through each lesson at your own pace - as fast or as slow as you’d like!.Each module is presented in a series of clear and concise lessons designed to help new PR pros and experienced veterans at the same time.Plus, you can expect about 20 minutes or so of practical application (per lesson) in the form of various types of exercises. Each of the lessons is about 10 minutes long to make it user-friendly. The course is split into four core modules, containing a total of 29 lessons. The Pitching Playbook that Can Systematically Boost Your Pitching Results And that is what you will find in this course.īelow is an outline of the valuable tips and tactics you’ll discover inside this one-of-a-kind course. This “code” is a specific set of principles, strategies and tactics you can put into action to generate superior pitching results. That’s a recipe for frustration and failure for sure. It’s not just trial and error mixed with hope and prayer. Make no mistake, there is a “code” to pitching. If you’re one of the PR pros who watches other people get the placements you want, then what you’re about to discover could show you how to crack the code to make that happen. PR pros who get more and better placements tend to have very different careers compared to those who never crack the code for successful pitching. You can “hide” the truth for a little while, but eventually it becomes clear to everyone. You’re either getting results in the form of media placements or you aren’t. In fact, you can start benefiting from what Michael Smart has discovered about “crafting the perfect pitch” just moments from now. There are lots of “info products” about publicity, but they are all aimed at small biz/consultants/marketing people, not at PR pros like you. This is the first and only pitching course for PR pros available online.
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